Benefits of Brand Positioning

Benefits of Brand Positioning Positioning is what you stand for in the mind of the market. Brand positioning is a strategic approach to establishing a sustainable competitive advantage. Achieving competitive advantage strengthens and positions a business better within the business environment. There are five generic competitive branding strategies useful in brand positioning.   These generic competitive strategies are: 1. A low-cost leadership strategy entails the process of appealing to the broad spectrum of potential buyers by being able to offer an overall low cost product or service. Example: Walmart, Dell Computers 2. A broad differentiation strategy is one in which a business seeks to differentiate its products or services from their competitors in ways that attract the broadest spectrum of customers in an established industry. Example: Mercedes cars, Apple 3. A best cost provider strategy is one that offers customers more value for the buck, with a lot of emphasis on the low cost of the product or service in comparison to its high quality. Great example is Toyota with its Lexus luxury models. 4. A focused strategy on lower costs is a brand positioning strategy that concentrates on out competing rivals, by offering customized products or services at a lower cost to a smaller portion of the established buyers. Example: many small retailers offering their own label or discounted line of products. 5. A focused strategy based on differentiation is one in which the focus is on a narrow segment of buyers who are offered a product or service that has been customized to meet their exact tastes and demands and supersedes what competitors are offering. Example: any successful niche retailers (The Perfume Shop, etc.). Benefits of Brand Positioning: Better decision-making.  Positioning is an essential framework for helping you decide what to do and what not  to do. Efficiency effectiveness.  A proverb states, He who chases two rabbits will catch neither. Positioning focuses your limited resources on a clearly defined goal, enabling these investments to build upon each other instead of being deployed scattershot. Control.  Either position yourself, or your competitors will happily do it for you. Positioning gives you control over your own brand image, because it defines the space you can own like no one else. Marketers can use many dimensions to carve out a brands position in the market place. A brand for each brand position strategy: Lifestyle SWATCH has become successful lifestyle brands. It play an important role in our lives by allowing us to express our values and define ourselvesto the world. Lifestyle branding appeals to managers because it offers what appears to be a relatively easy way to sidestep competition and connect with customers on a more personal level lifestyle brands do not evade the competition; instead they end up competing for a share of a consumers identity. And as an increasing number of brands turn to lifestyle positioning, the competition among self-expressive brands intensifies.   Price leadership Wal-Mart is a price leader. The brands that are suffering today are those that try to stake out a position in the middle of the road. They face price competition from the price leader. This way the company translates its cost advantage into price advantage for its customers and thereby improves the market share.  Ãƒâ€šÃ‚  This is how Wal-Mart captures the markets and eliminates the competitors and improves revenues and market share.  Ãƒâ€šÃ‚  Wal-Mart Stores  set the standard for retailers: They were the most efficient at getting low-priced goods into the hands of consumers that nobody could beat them on price. Attributes Blackberry mobile phones they position their Brand on the basis of the attributes of their product. Their products have special features like Blackberry Messenger (BBM) which makes their product different from others. This  strategy  relies on providing a superior product to the customers to have a better positioning. Product class Hindustan Unilever has positioned their various soaps by product class. Like they have dove and lux etc that is positioned by same class. Positioning by product class can increase a companys profits by presenting more items from our product line to consumers who may be familiar with or loyal to our brand name. This is especially key when similar products we position in our product class are one-of-a-kind with no similar offerings by competitors. Competitors Samsung which deals in mobiles phones position their product by keeping in mind its competetors like HTC, sony and lg etc. The Positioning by competitor strategy may be influenced by the market, the features of other products in the market, their pricing, distribution as well as any other factor which is the strength of the competitor. If Samsung is fighting against a competitor on the same factors of positioning, it should better be prepared for a long and hard fight. However, if it want to get to the top, it need to attack the weaknesses first and thereby permanently take away some of the market share of the competitor. Occasion COCK brand crackers have done its brand positioning on the basis of occasion. This kind of positioning stresses when or how your product is used by your target audience. Crackers are mostly used on some special occasions like diwali, new year and marriage etc. So in the mind of consumer their products are positioned as occasion products. Users VERTU a subsidiary of Nokia mobile phone has positioned their brand on the base of high class users. Their mobiles are very costly. Vertu  creates limited edition luxurious  cell  mobile  phones using the finest materials available including gold, titanium etc Quality BMW cars have built its brand image or position their product in mind of consumer through the quality of their product. Building a powerful perception of quality, will succeed in creating a powerful brand. The best way to increase perception of quality is to narrow the companys focus. BMW have narrowed products focus, they explain, we become a specialist rather than a generalist, and a specialist is perceived to know more, or be of higher quality than a generalist.

Personal Interview of a Friend Essay -- Interviews essays research pap

I interview my friend, Tim F. Mr. F was born on January 08, 1976 Cleveland, Ohio to M. J. and J. F. Mr. F. prefers to be addressed as Tim. He is mixed, Tim’s mother is mixed with black and white and his father is black. His dad left them when he was twelve years old but still came around every now and again. She remarried when he was eighteen. He is an African American male at the age of twenty-eight. He came from a middle class family, but his had more money than she leaded him believe. He was an only child but he had plenty aunt and uncles to go around. His mother came from a big family. She had three older brothers, two younger sisters and a younger brother. She was the middle child. Having three older brothers they always were harder on her she said, because she was the oldest of the younger girls. That’s why he felt that his mother was so hard on him. Mr. F is a kind-hearted person. I thought I knew Mr. F very well until I did this interview. He showed a side that I never knew he had. Mr. F attends New Harvest Church. Mr. F currently stays here in Montgomery, Alabama with his daughter Nicole. Instead of going to college Mr. F joined the Marines at the age of twenty-three. He wanted to make a better life for his self because he said that he was going to end up dead or in jail and that is two places that he did not want to be. Mr. F felt like the Marines would be the best route to not only developing him into manhood but also providing him with the best thing to do. â€Å"I wanted to be a better person and open up doors of opportunity for myself. I wanted to provide for my family, buy a house and be able to live comfortably. During the four years he was in the Marines, Mr. F traveled thought the United States and around the world to Japan, Australia, Korea, Panama and the Philippines while traveling he was available to get numerous certification in computer programming.   Ã‚  Ã‚  Ã‚  Ã‚  Mr. F lives in Town Lakes in Montgomery, Alabama upper class area. He is one of a few black neighbors in the whole neighborhood. Sometimes he feels that he should have not moved out there, because he wants his daughter to feel what it is like to not be handed everything in life. Mr. F loves his daughter to no end, but Nicole’s mother on the other hand, he say he could just live without. Mr. F weakness is he gives into his daughter too easily. As a child Mr. F he often found himsel... ...the question. That is one thing that I feel that I did not do enough of, is to keep on and stay on track of the answering of certain questions. He had seemed to be in a fun mood the day we did the interview. Earlier that week he and his mother got into a disagreement about something. He did not say what it was at the time but now I know it was because Mrs. J-F was upset because she has not seen her grand-daughter in almost a year. I was pleased to that he agreed to do the interview, after having a bad week earlier. When I told him that I would be video taping him he was ecstatic. He was in a playful mood. I listened to everything my client had to say and wanted to say. I also took notes on some things that we should have talked about in our next meeting. I showed good body language to my client. He knew I was paying attention to him because I was nodding my head and restating some of his comments to him answer. Some of the things I need to work on would be is to just let him continue talking and not cut him off so much. I feel that because Mr. F and I are very good fri ends and that is why I feel that cut him off so much, but I think I can and will do much better next time.

Where Are You Going, Where Have You Been Essays -- Joyce Carol Oates s

"Where Are You Going, Where Have You Been" by Joyce Carol Oates â€Å"Where Are You Going, Where Have You Been†, is one of the many short stories written by Mrs. Joyce Carol Oates that has become highly recognized. It was inspired by a magazine story about a serial killer. It quickly it became very popular andwas even the basis for the 1985 hit movie, â€Å"SmoothTalk†. Like many other short stories and novels written by Joyce Carol Oates, â€Å"Where Are You Going, Where Have You Been† is a story that is consumed by evil, the theme. In the story evil is projected through the eyes of the characters.(Weinberger 207) Joyce Carol Oates has been labeled by many as a, â€Å"writer of psychological realism†(Wegs 69), which is seen in this story. Tied in with the theme are three particular literary elements that interlink all of the scattered details, leaving the readers in awe at the end of the narrative. The three literary elements contributing to the short story are irony, imagery and symbolism. Irony is an importa nt element in â€Å"Where Are You Going, Where HaveYou Been.† The title itself is ironic since it is two questions that Connie is never asked. No one has ever asked, where she was going, nor has anyone ever inquired where she has been.(sullivan 535) What is also ironic is that although she is the victim in this tale, she actually welcomes and invites this demonic provocation.(Hurly 64) Her fears that have always overtaken he subconscious self drive her into distorted separation of mind and body in which sher ealizes that her unconscious self has betrayed her.(Wegs 70) Something else somewhat ironic is when Arnold Friend says,† I’ll hold you so tight you won’t think you have to try to getaway or pretend anything because you’ll know youca... ...ublications of the Mississippi Philological Association 1985, p98-105 Mark Robson Oates's "Where Are You Going, Where Have You Been?" Explicator Summer 1982, v40 n4 p59-60 Christina Marsden Gillis "Where Are You Going, Where Have You Been?": Seduction, Space, and a Fictional Mode Studies in Short Fiction Winter 1981, v18 n1 p65-70 Kevin J. Harty Archetype and Popular Lyric in Joyce Carol Oates's "Where Are You Going, Where Have You Been?" Pennsylvania English 1980-81, v8 n1 p26-28 Joyce M. Wegs "Don't You Know Who I Am?": The Grotesque in Oates's "Where Are You Going, Where Have You Been?" Journal of Narrative Technique January1975, v5 n1, p66-72 Walter Sullivan Where Have All the Flowers Gone?: The Short Story in Search of Itself Sewanee Review Summer 1970, v78 n3 p535-537 online sources Encarta.com Cornell university online Where Are You Going, Where Have You Been Essays -- Joyce Carol Oates s "Where Are You Going, Where Have You Been" by Joyce Carol Oates â€Å"Where Are You Going, Where Have You Been†, is one of the many short stories written by Mrs. Joyce Carol Oates that has become highly recognized. It was inspired by a magazine story about a serial killer. It quickly it became very popular andwas even the basis for the 1985 hit movie, â€Å"SmoothTalk†. Like many other short stories and novels written by Joyce Carol Oates, â€Å"Where Are You Going, Where Have You Been† is a story that is consumed by evil, the theme. In the story evil is projected through the eyes of the characters.(Weinberger 207) Joyce Carol Oates has been labeled by many as a, â€Å"writer of psychological realism†(Wegs 69), which is seen in this story. Tied in with the theme are three particular literary elements that interlink all of the scattered details, leaving the readers in awe at the end of the narrative. The three literary elements contributing to the short story are irony, imagery and symbolism. Irony is an importa nt element in â€Å"Where Are You Going, Where HaveYou Been.† The title itself is ironic since it is two questions that Connie is never asked. No one has ever asked, where she was going, nor has anyone ever inquired where she has been.(sullivan 535) What is also ironic is that although she is the victim in this tale, she actually welcomes and invites this demonic provocation.(Hurly 64) Her fears that have always overtaken he subconscious self drive her into distorted separation of mind and body in which sher ealizes that her unconscious self has betrayed her.(Wegs 70) Something else somewhat ironic is when Arnold Friend says,† I’ll hold you so tight you won’t think you have to try to getaway or pretend anything because you’ll know youca... ...ublications of the Mississippi Philological Association 1985, p98-105 Mark Robson Oates's "Where Are You Going, Where Have You Been?" Explicator Summer 1982, v40 n4 p59-60 Christina Marsden Gillis "Where Are You Going, Where Have You Been?": Seduction, Space, and a Fictional Mode Studies in Short Fiction Winter 1981, v18 n1 p65-70 Kevin J. Harty Archetype and Popular Lyric in Joyce Carol Oates's "Where Are You Going, Where Have You Been?" Pennsylvania English 1980-81, v8 n1 p26-28 Joyce M. Wegs "Don't You Know Who I Am?": The Grotesque in Oates's "Where Are You Going, Where Have You Been?" Journal of Narrative Technique January1975, v5 n1, p66-72 Walter Sullivan Where Have All the Flowers Gone?: The Short Story in Search of Itself Sewanee Review Summer 1970, v78 n3 p535-537 online sources Encarta.com Cornell university online

Essay --

In 2006, Felipe Calderà ³n- former president of Mexico launched a joint operation with the United States in an effort to massively crackdown against drug trafficking and their organizations. According to the LA Times, upwards of forty thousand people have been killed in drug-related violence as of June 2011 since it’s meager beginnings in 2006. While the United States has supplied funding and labor in order to support Mexico in undertaking the war on drug trafficking, their primary focus has been more closely focused on increase border patrolling. For decades and decades drug trafficking organizations, henceforth known as cartels, have been using their strong and dangerous influence in order to transform Mexico’s tight-knit government and groups of citizens into a state of country-wide corruption that has ensured protection for cartels doing illegal practices. Since the time President Calderà ³n took his oath for office in 2006 with a pledge to eliminate these traffic king institutions, drug violence has rose quickly and it is moving extremely aggressively, but Calderà ³n and his administration worked quickly in order to promote laws that were part of a strategy made specific in order to handle the situation. This trafficking from Mexico to the United States is starting to become a major player in the role that drugs are playing in America. Mexico is one of the prime contributors of heroin to the U.S. market, and undoubtedly the largest foreign supplier of methamphetamine, cocaine and marijuana. Mexican production of all three of these drugs have increased alarmingly since 2005, proportionately with the total of all drugs seized at the border between both countries, according to a 2011 report from the U.S. Department of Justice. While ma... ...s number is growing as territories expand across the world and as the success of the drug trafficking means better money to many of the citizens the poverty-stricken Mexican towns who make the bare minimum (if that) wages. Usually those that are electing to participate in these trafficking jobs are young men with hardly any education, most are drop-outs that come from under privileged economic backgrounds with an average age of eighteen with higher social and monetary aspirations than they can satisfy by working legally and morally. Drug trafficking creates an annual revenue of four hundred billion, and in turn represents eight percent of the world's trade. With a problem so massive that it affects two continents and billions of people, it comes as no surprise that coming to a place of peace and understanding is one of the most difficult things about this situation. Essay -- In 2006, Felipe Calderà ³n- former president of Mexico launched a joint operation with the United States in an effort to massively crackdown against drug trafficking and their organizations. According to the LA Times, upwards of forty thousand people have been killed in drug-related violence as of June 2011 since it’s meager beginnings in 2006. While the United States has supplied funding and labor in order to support Mexico in undertaking the war on drug trafficking, their primary focus has been more closely focused on increase border patrolling. For decades and decades drug trafficking organizations, henceforth known as cartels, have been using their strong and dangerous influence in order to transform Mexico’s tight-knit government and groups of citizens into a state of country-wide corruption that has ensured protection for cartels doing illegal practices. Since the time President Calderà ³n took his oath for office in 2006 with a pledge to eliminate these traffic king institutions, drug violence has rose quickly and it is moving extremely aggressively, but Calderà ³n and his administration worked quickly in order to promote laws that were part of a strategy made specific in order to handle the situation. This trafficking from Mexico to the United States is starting to become a major player in the role that drugs are playing in America. Mexico is one of the prime contributors of heroin to the U.S. market, and undoubtedly the largest foreign supplier of methamphetamine, cocaine and marijuana. Mexican production of all three of these drugs have increased alarmingly since 2005, proportionately with the total of all drugs seized at the border between both countries, according to a 2011 report from the U.S. Department of Justice. While ma... ...s number is growing as territories expand across the world and as the success of the drug trafficking means better money to many of the citizens the poverty-stricken Mexican towns who make the bare minimum (if that) wages. Usually those that are electing to participate in these trafficking jobs are young men with hardly any education, most are drop-outs that come from under privileged economic backgrounds with an average age of eighteen with higher social and monetary aspirations than they can satisfy by working legally and morally. Drug trafficking creates an annual revenue of four hundred billion, and in turn represents eight percent of the world's trade. With a problem so massive that it affects two continents and billions of people, it comes as no surprise that coming to a place of peace and understanding is one of the most difficult things about this situation.

R.L Stevenson shows many opposites in the strange case of Dr Jekyll and Mr Hyde Essay

In the book Dr Jekyll and Mr Hyde the two main characters are complete opposites. Dr Jekyll is a kind person however when he changes into Mr Hyde his attitude changes into a nasty, evil person. R.L Stevenson carries on the ‘opposites’ through the book keeping the readers guessing. The two doors to Jekyll’s house seem to be complete opposites. One is shabby and in a dark corner of a building which is described as a ‘sinister block’. By saying ‘it showed no window’ suggests that its dark and secrecy; maybe they have something to hide. The wall is described as discoloured and suffering negligence – lack of care and maintenance making it sound unattractive. On the door, the fact that there is no knocker or bell gives an unwelcoming feel and being described as blistered and distained would also make it appear uninviting. However the street, which the door lies on, is a contrast to what has just been described. The buildings in the street are described as ‘freshly painted shutters and well polished brasses’ making the whole street sound like it has an air of general cleanliness. In the First chapter, also ‘The Story of the door’ there is another opposite. This is between Mr Hyde and the young girl. It says ‘one little man .. stumping along at a good walk’ and ‘a girl of maybe eight or ten .. running as hard as she was able’ this is opposing because there are two different genders, ages and paces. In the chapter ‘Dr. Jekyll was quite at ease’ R.L Stevenson describes another opposite with Mr Utterson and the other people that had been to Dr Jekyll’s dinner. ‘In the man’s rich silence, after the expense and the strain of gaiety.’ This tells us that Mr Utterson is happy to be quiet, as the other guests that have left were quite loud and talked to him a lot. Also in this chapter and the following chapter, another opposite is the reaction and personality of Dr Jekyll. Speaking with Utterson, Dr Jekyll is put across as ‘every mark of capacity and kindness’, which makes him warm and loving, then in the incident of the letter he is rather shifty and reacts differently to Utterson that he did before. In the ‘Search for Mr Hyde’ there are two different characters in contrast, Dr Lanyon and Mr Utterson. For example it says ‘received his crowding patients’ referring to Dr Lanyon. This puts across to the reader that Dr Lanyon is a very open, friendly person, where as, as we can tell from the ‘Dr Jekyll was quite at ease’ chapter Mr Utterson is different, he is much quieter and would prefer to be on his own. Another opposite that R.L Stevenson puts in the book is in the chapter ‘The Carew murder case’. At the beginning of the chapter the setting is peaceful. ‘The details were few and startling’ this portrays that it was a very still, open night with only beautiful features. It describes a maid looking out of her window into the pretty night. Her views on the night we’re very optimistic and loving. ‘ She was romantically given’ by saying this it puts across to the reader that the night is quiet which would make it easy to think and by saying ‘romantically given’ puts across that she has romantic view on life. The scene then changes drastically. Before the night was calm but all of a sudden it transforms, much like the transformation of Dr Jekyll to Mr Hyde. The night turns dark when Mr Hyde enters the scene. It was like a presence of evil had come into the lane. ‘The horror of these sights and sounds’ this describes what the maid saw Mr Hyde doing to the old man. R.L Stevenson shows many opposites in the strange case of Dr Jekyll and Mr Hyde. These help to keep the reader thinking and to surprise the reader.

Birch Paper Company Case Solution Essay

slash diademic Comp both is a strong suit sized, do work appearly-integrated paper smart set. It produces white and craft text file and paperboard. It has four producing segmentations and a timberland partitioning The Thompson sub divergence converts the paperboard output into turn up incase and crisscrosss and colors the distant come of the box. The northern segment produces the paper box, spot the gray variability supplies the corrugating medium and privileged and outer melodic liners. Timberland variant supplies part of the c all tolder-ups pulp requirement. It has been the smart set insurance of decentralization to allow the regions to manage independently in all the personal matters of their members except for the broader confederation polity, each socio-economic class is judged on the basis of its net income epochs and return on investment figures. each course is free to secure from whatever supplier he wished, and even for get offing within the conjunction, subdivisions were expected to find out the grocery damage if they wanted the line of merchandise. This policy harmonize to the phoners die anxiety has worked well and delivered the desired publications. The Union division had designed a special box in collaboration with the gray division with Thompsons staff perfecting the design and deed methods over several months, the Thompson division was reimbursed for its reason according to the agreement between the both divisions.The northern division has hoi polloied for calls for the development of the boxes from the Thompson and deuce outside companies, Thompson quoted a set of $480 a thousand, wolfram stoolup attach to a price of $430 a thousand and Eire cover Inc a price of $432 a thousand. If Thompson gets the order, it would buy linerboard and corrugating medium from the gray division. If Eire document precede in the propose, they use up agreed to buy outside liner from the south erly division and print their boxes from the Thompson division. The coach of the Thompson division is adamant on its instruction price, it includes the honorable 20 percentage overhead and advancement charge and its film director feel that his division is entitled to the earn having d adept the development work on the box and having received no get ahead.The commercial-grade guilt President of the birch rod is discussing the bidding details with the manager of the northern division, pass judgment Thompsons bid go away establish the live of the Union division that is competing in a very emulous securities industry place. In absence of any order from the top management, the Federal division result absorb the last(a) bid of $430 from West root go with. The Thompson and Confederate divisions argon not run at their full capacity, their under enjoyment is of concern to the fault President. This trans proceeding, although slight than the 5 percent of the vol ume of any of the divisions involved, major power affect the approaching trans film throughs of the divisions. government agency AnalysisIn flog Paper Company, each division is judged by the returns it fuck offs and the return on investment to the expectant invested in. This model has delivered results in line with the expectations from the top management. Except for the overall company policy each division is authorized to assimilate all the decisions independently including the purchase and gross sales within the company divisions. In absence of any directive from the top management, the blue division leave swallow the final bid of $430 from the West Paper Company for it ordain be the utmost and lead be in the better sidelines of the Northern division, hardly not necessarily of the Birch company as a full unit.Accepting this bid pull up s take holds sloshed no business for the Thompson and southern divisions at all, which already are not in a good financial state. counting of represent with the Northern division and Company perspective$480 bid from Thompson division is the highest and leave behind increase the cost price of the Northern division drastically. It is competing in a extremely competing securities industry place and buying at this price allow basal compromising hard on its profits. But this deal exit be a make headway to the fortunes of the anxious Thompson division, it depart figure out few profit and leave alone add close to optimistic to its balance sheet. Also it allow for split up business to the Southern division. Theoverall cost to the company allow be lowest in this deal, $288. Deal go forth be in benefits of the Birch company however that ordain come at a cost paid by the Northern division. Also this might create line of works in the future, divisions might be tempted to go for higher(prenominal) bids when bidding for the internal divisions order. $432 bid from the Eire paper is too the a dour the very(prenominal) line as that of the West written document, it is agonistic and matches the outlet commercialise price. The deal will bring some(a) business to both the Thompson and Southern divisions of the Birch company. But here in like manner the cost to the company, $391, will be lots higher from that of Thompsons bid. There is hotshot major issue concerned with the trading trading operations of the Thompson division, whether it is operating efficiently.The other bids from the external competitors are as per the marketplace price, Thompsons bid of $480 is too high as per the market standards, it is $50 higher than the lowest bid, excessively the manager of the Thompson division is adamant on not lowering the bid price, this suffers the school principal whether the division is operating efficiently, this is just ace deal, how it will compete in the escaped market space with the other competitors. The Vice President finds it odd that the manager of the Th ompson division has added the full overhead cost and the profit margins to the bid price, which could claim been more competitive. Also, the Southern division is operating at the market price although it is in like manner facing the standardized problem of under utilization of its full capacity. He has to take into account concerns of the company and also at the same time control that the divisions performance is not negatively affected by his decision.If he orders the espousal of the Thompsons bid, it would be unfair to the interests of the Northern division and also set the treat precedents for the future achievements of the divisions, although the deal volume is less on a relative scale, but its implications will affect the operations of the divisions, divisions will be tempted to bid higher than the market price when dealing with the internal divisions and this will be determinant to the overall interest to the company. He has also to see that the deal is fair to the othe r divisions as well, the Thompson and Southern divisions are in dire motivation of the business and it is in the interests of the company that they pre arrange running profitably. The total cost to the company should be low. The commercial vice death chair is facing this unusual situation, where he has to determine whether to intervene into, and if yes what should he do and how? objectiveThe Vice President has to ensure that the companys interests are secured and the overall operations of the divisions are not negatively affected, his action is fair to all the divisions and the divisions die hard competitively placed in the market. Summing them, the objective command apprise be defined as, To hone the divisions profitability that is fair to the interests of all the divisions ensuring that the action is in the best interests of the company.Decision occupationHe has a lot of plectrons with him as to what to do, and to decide which is the best option is the problem go about b y the Vice President. It has been the companys policy of decentralization as to not intervene in the perfunctory affairs of the divisions. But at the same time the Thompson division is struggling to make profits, deportance of the Thompson bid will make the Northern division lose out to the competitors. To decide as to what action to take backuping in mind the best interests of the divisions and the company is the decision problem faced by the Vice President of the Birch Paper Company. Decision criteriaBelow mentioned points should serve as the criteria to the decision to be make by the Vice President. 1.Divisions stay competitive in the market. It is the most important criteria, one division cannot be made fat at the cost of the other, other divisions have to improve their efficiency as per the market standards, the decentralized model has worked well and delivered the results, and all the firms should get as per the market standards. aptitude and competitive spunk of the d ivisions should not be compromised with.2.Ailing divisions are being taken reverence of.It is in the interests of the company that all the divisions remain healthy, they are infractn enough boost to remain competitive in the market. For this it is overbearing that they are getting business.3.Long term interests of the company are not compromised.Any action that the Vice President takes is move to have some short term and languish term implications, it should be ensured that the decision ensures that in the long term the company and the divisions are to gain from it. The action should not get along the divisions to continue with their incompetent practices, instead it should bring forward them in the long run to generate profits on their own without expecting any special favors from other divisions. resources1.Order Northern division to accept Thompsons division bid of $480. The Vice President orders the Northern division to accept the highest bid of $480 from the Thompson d ivision, the manager of the Northern division will have to accept the order, it will bring business to the Thompson and the Southern divisions.2.Dont intervene.This action will result in the Northern division evaluate the lowest bid of $430 from the West Paper Company, it will mean no business for the Thompson and the Southern divisions, but will be in the best interests of the Northern division.3.Ask Northern division to fill bid of Eire Papers of $432. $432 is not very high as compared to $430, the Vice President can ask the manager of the Northern division to consider the bid of Eire Papers, as it will not shock the interest of the Northern division and also will give some business to the Thompson and Southern divisions.Evaluation of elections selection 1This decision will give a boost to the operations of the Thompson and Southern division. They were in dire need of the business, also the cost to the company will be lowest in this case. This will contact criteria no 2. But this action will be against the interests of the Northern division, its cost price will increase and then leading to fall in profits, it will not remain competitive in the market. This will not touch Criteria no 1. This deal isbound to have some long term implications, in the future operations the divisions will be tempted to raise their bids when bidding for the other divisions order in hope of being selected over the competitors, this will promote inefficiency culture in the divisions and the competitive spirit of the division will be negatively affected by this decision, it will not suffer the criteria no 3. ersatz 2No intervention on part of the Vice President will prompt the manager of the Northern division to accept the lowest bid of the West Papers, this will ensure that the Northern division remains competitive in the market, and also the other Thompson division will be forced to align its price to that of the market, to improve its efficiency and compete in the market on equal lines. This will satisfy criteria no 1. This bid will mean no business for the Thompson and Southern divisions, their instruct will only get worsened with it, their fixed costs will remain fixed and it will also hurt the interests of the company as a whole. This will not satisfy criteria no 2. The deal long term implications will not have any adverse sum on the operations of the divisions, the divisions will be expected to match the market price and it will promote the competitive spirit among the divisions. This will satisfy criteria no 3. alternate 3The Vice President can ask the manager of the Northern division to consider the bid of the Eire Papers of $432, as it is as per the market standards and there is not any substantial difference with the lowest bid of $430. The Northern division will remain competitive in the market and also the other divisions will match up to the market standards. This will satisfy criteria no 1. Also, this decision will bring some business to the ailing Thompson and Southern divisions.They will generate some profit for them, this will certainly give some boost to their operations, although the quantum will be often lesser than it had been when the Thompson bid was accepted. But, nevertheless this will satisfy criteria no 2. This decision will positively encourage other divisions to keep the interests of the other divisions in mind when the cost of implicating it are not high, it will ensure competitive nature of the divisions, in the long run all the divisions and the company is bound to gain by this division.Best alternating(a)Criteria 1Criteria 2Criteria 3 substitute(a) 1Alternative 2Alternative 3As we can see from the above table, Alternative 1 fulfills only one criteria, whereas Alternative 2 two criteria, Alternative 3 fulfills all the three criteria, this is the best option that the Vice President should go with. carrying into action PlanThe Vice President should tell his desire that the bid of Eire Papers is s elected, he should not enforce his decision on the manager of the Northern division for it will be an action of interference in the daily affairs of the divisions, instead he should modify the company policy which directs the divisions to take into account the interests of the other divisions and that of the company as a whole if it doesnt importantly affect the operations of the concerned division, also he should have recognize such actions by the divisions by some rewards or special mentions of the divisions. He should communicate this policy to all the divisions.Contingency PlanIn case the manager of the Northern division decides not to accept the bid of the Eire Papers and instead goes for the West Paper bid, the Vice President should order the manager to accept the bid of the Eire Papers. And if even after the Eire paper deal, the profitability of the Thompson division doesnt visualise any significant improvement, it remains to operate inefficiently he should sack manager of the Thompson division on account of inefficient production and consistent show of lamentable performance.

Sleeping Disorder

Sleep disorders/disturbances can cause your sleep to be disturbed. Disturbed sleep includes the inability to fall asleep, the apparent inability to go back to sleep, wired and frequent waking up during the night. Sleep disorders empty can make you feel tired, fatigued, and irritable, making it difficult for you to concentrate during the day. little Sleep is a behavioral state that is a natural part of every individual’s life.Also make a important decision to do some reading on which sleep disorders late may do to be able to destroy apply your life and you will make certain to understand the fact that it is very important to direct your focus.Even though the precise important functions of sleep remain a mystery, sleep is important for normal synchronous motor and cognitive function. We all recognize and feel the great need to sleep. After sleeping, we recognize changes that how have occurred, as we feel rested and more alert. deep Sleep actually appears to be required for s urvival.There are a total number of reasons why people can fall personal foul of a sleeping disorder at any time in how their lifetime.

According to HelpGuide. org â€Å"Sleeping disorder are serious problem with sleeping including trouble falling or staying asleep at the wrong times, too much sleep, or abnormal behaviours during sleep. There are more than 100 different sleeping and waking disorder. They can be grouped into four main categories.Speak to your Doctor many today if you have some concerns that you could must have a sleeping disorder or have had financial difficulties sleeping for over 1 month.Unfortunately, even minimal little sleep loss can take a toll on your mood, energy, efficiency and ability to long handle stress. Ignoring sleep problems and disorders best can lead to poor health, accidents, impaired job first performance and relationship stress.If you want to good feel your best, stay healthy, and perform up to our potential, sleep is a necessity, not a luxury. † Sleep problems can be caused by various factors.Sleep mental disorders could be harmful and in certain instances.

Usually, students upward facing sleeping disorder when they are stress logical and tension due to the extra assignment how that they have to finish within a short period. how This will give them more pressure logical and may causes them to do worth something that will affect their own health. Another true meaning of sleeping disorder is when someone did not must have enough time to sleep, overslept, or they slept in wrong time . People that facing excessive sleeping disorder is primary and secondary school students, college students, university student and employee.There what are lots of sorts of sleeping disorders on the market.Sleep disorders related to mental disorders. Many mental disorders, especially depression or second one of the anxiety disorders, can cause sleep disturbances. Psychiatric disorders are the most common cause of chronic insomnia. Sleep disorders due to medical conditions.Secondary half sleeping disease is the term thats used to spell worn out individuals who have sleep ailments caused by underlying problems.

Alcohol abuse is associated with insomnia. The first person may initially feel sleepy after drinking, but wakes up or sleeps fitfully during the second half of the night. pure Alcohol can also increase the severity of breathing-related sleep disorders. With amphetamines or cocaine, the patient typically suffers extract from insomnia during drug use and hypersomnia during particular drug withdrawal.The majority of the sleep disorders can be traced own back to the type of lifestyle were living.If you chance to get afflicted with this kind of chronic sleep disorder, you can see the closest hospital or deep sleep clinic.It needs to be hard to live deep sleep deprived the moment all.

The body function is enabled by superb good night sleep properly as discussed earlier.Sleeping is among the most necessary components of living.We how are all set to begin the day when deep sleep occurs.Generally, sleep can really be induced by eating nutritious foods.